Bought this because squirrels in our neighborhood kept raiding my wife's vegetable garden. A decent spritz of this stuff in a line around the perimeter fence seems to have done the trick as the raids went from frequent to almost nil overnight. I say *almost* because squirrels are persistent and creative and it took a few more applications in a few more points of entry we hadn't anticipated before they were well and truly thwarted. The scent is palpable -- I find it slightly musky with just a hint of something like black pepper to it -- but it doesn't faze me. My wife, whose olfactory senses are keener, says it's quite offensive when first applied and prefers not to be around when I'm spraying it, but its ability to rankle human noses fades fairly quickly once it's had a chance to settle a bit -- the squirrels, being low to the ground where it settles, aren't so lucky. I reapply it about once a week and the squirrel raids are no more. A little spray goes a long way, too, so this first bottle we've gotten should last quite a while, making it a good value. Added bonus: my neighbor's annoying dogs who bark at anything and everything also seem to be keeping their distance from the border fence where I've sprayed. Now if only I could anticipate where the dratted gophers will pop up next...